My roommate is the co-founder of the 7th Man organization at USC. This was set up to benefit the men's tennis team, and has been gaining popularity over the last several years. Basically, its a way to get people out and attend the men's tennis team. It takes an entirely different approach to filling the seats, and it has proven to work.
How it works is simple. You buy a 7th man tee-shirt once a season for $5. Then, every time you come to a men's tennis match, you can always get free food (usually Chipotle, In-N-Out, or Pizza), free drinks (Water, Soda, and Kegs of beer in the parking lot).
The latests showing was against our crosstown rivals UCLA. They were so nervous about our intense cheering that there was an article in the Daily Bruin about the 7th Man club. Tennis is not usually a sport that has hecklers or rowdy fans. 7th Man changes all that. With a literally packed house at our home match against UCLA, the players could not handle the pressure. Several of their top players showed obvious signs of frustration as they lost to the trojans, something they have not done in over two years.
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